Mathieu O-M BurtonGraphic Designer
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Awesome Source
  • Identity, Packaging
2024

Awesome Source is a rebellious non-alchoholic gin beverage company, existing on the shelves of Blackhearts & Sparrows amongst other Melbourne bottle shops. Frances Schnaider created A.S as she wanted people to feel empowered by their decision to choose non-alc. We were asked to give the brand’s packaging a face-lift, whilst maintaining certain pre-existing elements of the ID.
Responsibilities
Updating pre-exisiting brand Identity
Design Systems
Packaging Design
Social Media Kit
Team
Strategy & Creative Direction by Mirte Van Der Lugt
Photography by Jana Longhorst


Samsara Eco
  • Identity
2023
Samsara Eco is a for-purpose enviro-tech start up focused on developing solutions for climate repair. Samsara Eco has designed an enzyme that can infinitely recycle plastic.
Responsibilities
Updating pre-exisiting brand Identity
Design Systems
 Iconography
Team
Strategy & Creative Direction by Mirte Van Der Lugt


Pleasure Space
  • Identity, Web, Campaign
2023
Adore Beauty created a co-branded Adore Beauty x Sunroom website called Pleasure Space with the expertise of Sunroom’s creators and guidance from an accredited psychologist Dr Selina Nyugen. Users can take a quiz (via tech partner Preezie) to discover their Pleasure Archetype and learn tips and advice on how to boost their pleasure. 
Responsibilities
Brand Identity
Design System
Web Design & Prototyping
UX/UI
Illustrations
Print Design
Activations & Campaign Design
Social Media Design
Team
Strategy & Creative Direction by Mirte Van Der Lugt
Site Development by Formwork Build
Brand Management by Chelsea Healy
Event Photography by Jesper Hede


Hi, Amsterdam
  • Campaign
2024
M.CO is a creative studio and agency helmed by Mirte Van Der Lugt. Branded print collateral with custom illustrations was created for a social networking dinner held in Amsterdam.Responsibilities
Campaign Identity
Illustrations
Print Design
Team
Creative Direction by Mirte Van Der Lugt


SAM For Change
  • Identity, Media
2023
The movement of SAM For Change focusses on political, cultural and social action of Samsara Eco’s work and developments; creating a fun, educational and safe space for people to learn and get involved.Responsibilities
Updating Existing Brand Identity
Design System
Illustrations
Print Design
Activations & Campaign Design
Social Media Kit
Team
Strategy & Creative Direction by Mirte Van Der Lugt
In-House Creative by Nathan McGaw


Shen Space
  • Identity
2022
Shen Space is a holistic medicine and beauty brand that encourages patients to live life to the fullest whilst incorporating wellness rituals complimentary to it. As well as this, Shen Space aims to encourage people to treat and indulge themselves by inquiring into Traditional Chinese Medicine services, integrating holistic wellbeing into their lifestyle regardless of what they do outside of their chosen rituals.Responsibilities
Strategy
Brand Identity
Design System
Web Design & Prototyping
Photography
Team
Select Photography by Ilsa Wynne-Hoelscher


X FLOS
  • Videography
2023
X Flos is the art-medium and brain-child of florist, Kayla Moon. Their floristry practice started as a slow burn at her 19 year old sharehouse in Fitzroy. Growing from a deep and curious obsession for botanical structure and sculpture, their business has reflected her own personal growth and artistic expression over the years. The Flos crew have made up beautiful bouquets and structures for various weddings, events, photoshoots and campaigns - some of which I’ve the pleasure of filming. 


M.CO
  • Identity
2023
M.CO is a creative Thinking Studio based across Melbourne and Amsterdam. They work with established and emerging organisations on all things brand. From the strategic bedrock to the creative execution, M.CO believes in learning from the past to build for the future - a good brand flows from the inside out. To create a sustainable product-market fit, one that is able to evolve with authenticity alongside its founders and team, we must slow down, ask questions, and dive deep.Responsibilities
Strategy
Brand Identity
Design System
Web Design
Front-End Development
Social Media Kit
Team
Strategy & Creative Direction by Mirte Van Der Lugt (M.CO)


AdoreBeauty
  • Packaging Design
2023
I was asked to prototype a new potential shipper box for AdoreBeauty, one of Australia’s leading online beauty retailers.Responsibilities
Packaging Design & Prototyping
Team
Creative Direction by Mirte Van Der Lugt


Natural Science
  • Web Prototype & Design
2022
Natural Science is a beer, wine & liquor shop in Blackburn VIC stocking exclusively Australian produced brands (the only bottleshop of its kind nation-wide) and operated by the cheerful yet relaxed couple, Joyce & Tristan. The team reached out to me in need of a digital space to provide their range of boutique Australian liquor.Responsibilities
Conceptual Development
Web Design & Prototyping
Team
Strategy & Brand Identity by Annie MacInnes



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